DoubleClick's technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google's innovative advances in display advertising,
Google Inc. (NASDAQ: GOOG) announced today a definitive agreement to acquire DoubleClick Inc. N'Keal Harry Camo Jersey , a global leader in digital marketing technology and services, for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services.
The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:
For users Jarrett Stidham Camo Jersey , the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see. For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently. For agencies and advertisers Sony Michel Camo Jersey , Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.
"DoubleClick's technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google's innovative advances in display advertising," said Eric Schmidt Stephon Gilmore Camo Jersey , Chief Executive Officer of Google. read more...........
Successful salespeople have the ability to turn the customers they serve into advocates. They don't directly ask for assistance, they do it by going the extra mile when providing service. It is only natural for satisfied customers to refer their friends and business associates to someone they know they can trust to take good care of them.
Your ability to provide quality service after the sale is critical in developing "lifetime relationships" with your customers. Top salespeople have learned that the key to their success is "service with a smile." They understand that their referrals and follow on business is in direct relationship to the service they render on a daily basis.
Here's how you can do it:
1. Always under promise and over deliver. Develop a reputation for reliability; never make a promise that you can't deliver.
2. Stay in contact and keep good records. Consider sending a personal note or an article of interest once or twice per year.
3. Pay attention to the small things. Get in the habit of returning phone calls, e-mails and other correspondence quickly.
4. Give your customers a promotional gift. You might want to consider sending them a book, or any gift with your picture and contact information.
5. Establish a feedback system to find out how your customers perceive the quality and quantity of the service you provide.
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