More than 1 million people, at least according to a newly released analyst report, may have migrated from Netflix to Disney+ last month. Per the Hollywood Reporter, the estimates from a Cowen & Co. report suggest that Netflix "lost 1.1 million subscribers to Disney+" in November. The company polled 2,500 consumers in the U.S., with 21 percent of those surveyed stating they had signed up for a Disney+ subscription.
Commenting on the successful poaching of Disney Plus into Netflix user base, Fox News report said the numbers are a testimony that Disney’s content mix of Marvel, Star Wars movies, animated films, and new shows have worked well. The animated films include the “Aladdin” and “Beauty and the Beast.” Disney Plus made its debut with a record 10 million sign-ups on its very first day, the report noted. The survey results defied earlier Wall Street forecasts for Disney Plus that pegged its user base to be less than 20 million subscribers worldwide by 2020. If you want to Buy Netflix Premium Membership Account, we z2u.com can give you a very low price, welcome to buy.
The Cowen study said that around 19.4 million consumers subscribed to both Netflix and Disney+, indicating around an 80 percent overlap between the two services. Cowen’s report tops off what has been a mixed year for Netflix and subscriber targets. Netflix, which raised its subscription prices earlier in the year, missed its U.S. subscriber forecast in the company’s third quarter and reported a loss of 126,000 U.S. subscribers in Q2.
While Disney+ has likely grown since launch, Netflix is, at last reporting from the company, sitting at 158 million global subscribers and is expected to grow up to 166 million by the end of the year, according to The Hollywood Reporter. With Disney+ and Apple TV having launched in November, the streaming service market has gotten even more crowded.